{"id":2466,"date":"2015-05-22T12:23:53","date_gmt":"2015-05-22T10:23:53","guid":{"rendered":"https:\/\/www.culture-inc.com\/eng\/?page_id=2466"},"modified":"2024-08-22T12:35:41","modified_gmt":"2024-08-22T10:35:41","slug":"sales-marketing-across-cultures","status":"publish","type":"page","link":"https:\/\/www.culture-inc.com\/eng\/cross-cultural-training-workshops\/sales-marketing-across-cultures\/","title":{"rendered":"Sales &#038; Marketing Across Cultures"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_b03640aa height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[rev_slider_vc alias=&#8221;SAC&#8221;]<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Sales &amp; Marketing Across Cultures<\/h1>\n<p>This program offers your insights into the effects that cultural values and behaviors have on your sales and marketing approach in specific foreign markets. We will analyze relevant sales- and marketing aspects: from consumer surveys and product specifications to presentations and advertisements. Together we develop practical guidance to successfully market your product and business abroad.<\/p>\n<p>The program can be delivered country-specific, for example \u201cSales &amp; Marketing Across Cultures in Vietnam\u201d or \u201cSales &amp; Marketing Across Cultures in the US\u201d.<\/p>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_primary align_center\"><div class=\"w-separator-h\"><\/div><\/div><div id=\"ult-carousel-236160953269f3c278c9597\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-72387640169f3c278c9528 \" ><div class=\"ult-item-wrap\" data-animation=\"animated fadeIn\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"color: #c71a1e;\"><em>We have learned a great deal during the workshops and sessions. I know how to apply the knowledge I gained and enjoy working with different Asian countries and cultures. I get regular compliments by my Asian contacts for my understanding really very pleasant and insightful!\u201d\u00a0<span style=\"color: #ababab;\">(Avantes)<\/span><\/em><\/span><\/p>\n<\/div><\/div><\/div><div class=\"ult-item-wrap\" data-animation=\"animated fadeIn\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"color: #c71a1e;\"><em>\u201cI am extremely satisfied with your feedback. I believe you have identified very relevant topics. We\u2019ll follow up in your suggestions\u201d <\/em><\/span><span style=\"color: #ababab;\"><em>(Graydon International)<\/em><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-72387640169f3c278c9528').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-72387640169f3c278c9528').slick({dots: false,autoplay: true,autoplaySpeed: \"9000\",speed: \"2000\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,adaptiveHeight: true,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#333333;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t<div class=\"w-separator size_small with_line width_default thick_1 style_solid color_primary align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Goal<\/h2>\n<p>To effectively tailor your sales activities abroad to the local cultural context and target groups.<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_e11ab399\"><div class=\"wpb_wrapper\"><h2>Results<\/h2>\n<ul>\n<li>\u00a0Insights into the impact culture has on sales and marketing<\/li>\n<li>Knowledge about relevant aspects of cross-cultural marketing<\/li>\n<li>Practical recommendations and actions for localized cross-cultural marketing focused on the country or countries where you operate<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_primary align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column us_custom_e11ab399\"><div class=\"wpb_wrapper\"><h2>Program<\/h2>\n<p><span style=\"color: #c71a1e;\"><strong>The (local) Mindset (country briefing)<\/strong><\/span><\/p>\n<ul>\n<li>Cultural drivers and backgrounds<\/li>\n<li>Cultural values and beliefs<\/li>\n<li>Your target groups<\/li>\n<li>Your business case<\/li>\n<\/ul>\n<p><span style=\"color: #c71a1e;\"><strong>Connecting Cultures<\/strong><\/span><\/p>\n<ul>\n<li>Ways of communicating (style, channel, tone of voice)<\/li>\n<li>Convincing and motivating<\/li>\n<li>Meeting and negotiating<\/li>\n<li>Dealmakers and -breakers<\/li>\n<\/ul>\n<p><span style=\"color: #c71a1e;\"><strong>Sales &amp; marketing<\/strong><\/span><\/p>\n<ul>\n<li>Defining the right USP\u2019s<\/li>\n<li>Cultural influencers (symbols, rituals, customs)<\/li>\n<li>Localizing your marketing strategy<\/li>\n<li>The Ultimate Pitch; test\/redefine your business case<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_primary align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_a92bf69e height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>For whom<\/h2>\n<ul>\n<li>\u00a0Entrepreneurs<\/li>\n<li>Export managers<\/li>\n<li>Sales and marketing teams<\/li>\n<\/ul>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Duration<\/h2>\n<p>Full day training program.<br \/>\nOn demand, additional business consultation and feedback.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\" ubtn-ctn-left \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-left ubtn-normal \" href=\"https:\/\/www.culture-inc.com\/eng\/contact\/\" ><button type=\"button\" id=\"ubtn-6116\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-sep-icon ubtn-sep-icon-top-push  ubtn-shd  ubtn-left  shd-bottom tooltip-69f3c278ca3bc\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#5baa16\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"0 3px ;\" data-shadow-click=\"\" data-shadow=\"0 5px ;\" data-shd-shadow=\"5\"  data-ultimate-target='#ubtn-6116'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;border:none;box-shadow: 0 5px ;background: #5baa16;color: #ffffff;\"><span class=\"ubtn-data ubtn-icon\"><i class=\"Defaults-check\" style=\"font-size:32px;color:#ffffff;\"><\/i><\/span><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Yes, I\u2019d like to get in touch about this training<\/span><\/button><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[rev_slider_vc alias=\"SAC\"]Sales &amp; Marketing Across Cultures This program offers your insights into the effects that cultural values and behaviors have on your sales and marketing approach in specific foreign markets. 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